What is the Best Quiz Funnel Software?

Want to turn your quizzes into powerful lead generation machines but feeling overwhelmed by all the quiz funnel software options out there? Trust me, I get it. As a marketer, I’ve been through the process of finding the right tool to capture and convert leads effectively.

In this post, I’ll break down the best quiz funnel software available right now. We’ll examine their marketing capabilities, lead generation features, and overall effectiveness, so you can skip the endless research. Whether you’re looking to create simple lead magnets or sophisticated, branching quiz funnels, you’ll find options that match your needs.

Ready? Let’s dive in.

Selection Process: How I Chose These 7 Quiz Funnel Tools

I’ve spent quite a bit of time in the trenches with quiz funnel tools, and trust me – they’re not all created equal. When you’re using quizzes for lead generation and marketing, certain things really matter. Here’s what I looked for when testing these platforms:

• Ease of Use/Setup: Let’s be real – if I couldn’t get a basic lead generation quiz up and running in about 30 minutes, I moved on. You need something that’s quick to implement but still has the marketing muscle when you need it.
• Quiz-Specific Features: I looked into what each platform could actually do. Can it handle different question types? How’s the branching logic? Will it capture leads smoothly? I looked for tools that keep people engaged while collecting those valuable leads.
• Customization Options: Nobody wants their quiz looking like it came from a generic template factory. I focused on tools that let you match your brand’s look and feel without needing to code. Think custom colors, fonts, layouts — the works.
• Integration Capabilities: Your quiz tool needs to work well with your other marketing tools – that’s just non-negotiable. I made sure these platforms connect easily with the usual suspects: email marketing services, CRMs, and other essential tools.
• Pricing Structure: While I don’t mind paying for quality features, I do want pricing that makes sense. I looked at everything from quiz limits to lead caps to make sure you’re getting good value for your investment.

I’ve put together this list based on what I’ve found works best for quiz-based lead generation, but hey – your perfect match might depend on what you’re trying to achieve. Let’s look at your options and find what works for you.

So, What Is the Best Quiz Funnel Software for WordPress Users?

After trying out several WordPress quiz funnel tools, I’ve put together a list of the ones that stood out. These plugins cover a range of needs and budgets, from a couple of basic – but solid – tools to more feature-rich paid options. Here’s a rundown of what I think are the best WordPress quiz plugins right now:

1. Thrive Quiz Builder

Thrive Quiz Builder is a powerful quiz funnel tool that gives you everything you need to engage your website visitors and turn them into leads and customers.

Ease of Use/Setup

Setting up Thrive Quiz Builder in WordPress is quite simple. Download and install the plugin and you’re ready to go.

Thrive Quiz Builder’s interface is user-friendly and easy to understand. You can get started with your quiz in seconds.

In terms of designing the actual quiz, this plugin’s dashboard has broken the process down into steps, so you don’t miss a thing.

Customization Options

This plugin gives you everything you need to make any type of quiz look exactly the way you want. Choose from a huge range of colors, fonts, images, and videos to create a quiz that’s totally on-brand.

You get a simple set of templates to start your quiz, and from there you can use the plugin’s visual editor to change its appearance. 

You can add pictures and videos to your questions, add a variety of question types (multiple choice, short answer, long answer, etc.), and so much more.

Reporting & Analytics

Thrive Quiz Builder provides you with solid reporting to understand how people are interacting with your surveys. You can track all the important stuff like completion rates, lead generation, and social shares, so you can tweak your surveys to get the best results possible.

Integrations

Thrive Quiz Builder is compatible with most WordPress themes and you can easily connect it to your email marketing tools. 

2. Formidable Forms

Formidable Forms is another strong contender as a WordPress quiz plugin.

Ease of Use/Setup

Like most of the top options in this list, Formidable Forms has a straightforward setup process. Install the plugin, go through their quick setup wizard, and you’re ready to create your first quiz or form. Everything is pretty easy to find and I loved that. However, you need Formidable Forms’ Business plan (or higher) to access the Quiz Maker plugin.

Customization Options

This is where Formidable Forms shines. First, you get access to a library full of templates for different use cases – including surveys. And when you hit the “Quiz” section, you have 20+ types to choose from – history quizzes, math quizzes, product recommendation quizzes, and even “Harry Potter House” quizzes. If you can’t find one that you like, you also have the option to create your quiz from scratch.

Reporting & Analytics

Formidable Forms offers solid reporting features for you to review and analyze form submissions. You also have the option to turn these insights into charts or graphs to understand better.

Integrations

This plugin works well with most WordPress themes and page builders. You’ll need the Plus plan or higher to connect to email marketing tools like ConvertKit, GetResponse, etc. Which I found a little limiting for users who don’t have the budget for a higher priced plan.

Ease of Use/Setup

I appreciate how this tool doesn’t make you feel lost when you first log in. The drag-and-drop interface is clean and logical, and I found myself creating basic quizzes without needing to consult help docs every five minutes.

Design and Customization Options

The design side of things is pretty straightforward. I’ve found the template library adequate for most needs – not overwhelming but enough variety to get you started. You can adjust colors and fonts to match your brand, which works well enough.

Integrations

Let’s talk about how Interact works with other tools. In my experience, the WordPress plugin does what it says on the tin, and I’ve had no major issues connecting with email marketing platforms like Mailchimp and ConvertKit. The Zapier integration opens up lots of possibilities, though keep in mind that some of the more advanced integration features are locked behind higher-tier plans. 

4. Quiz and Survey Master

Quiz & Survey Master (QSM) keeps things simple with a drag-and-drop interface. You don’t need to be a tech whiz to get started. It’s pretty straightforward to set up a basic quiz, even if you’re new to WordPress plugins.

You get a decent range of question types to work with and you’ve got your standard multiple choice plus open-ended questions to add to your quizzes. There’s also conditional logic if you want to create more dynamic surveys – but you’ll need to pay for their Plus plan or higher to access that feature.

QSM’s reporting functionality is decent, too. You can view individual submissions, turn your data into charts or graphs, and export this info too. I love that they made these features available on all their plans, including the Basic plan. It makes it easier for people to build solid surveys without feeling the need to buy a higher priced plan.

Though I will say, their plan pricing is notably higher than some of the other options on the list. So, if surveys (or quizzes) aren’t a big part of your business then you should consider a more affordable option.

5. WP Quiz

After spending time with WP Quiz, I can say it’s a decent WordPress plugin for those looking to add fun, interactive quizzes to their website — think Buzzfeed. The interface is clean and intuitive – think drag-and-drop functionality and organized tabs that make quiz creation pretty straightforward. You’ve got pre-made templates to get you started quickly, which is always appreciated when you’re just diving in.

What’s interesting about WP Quiz is the variety of quiz formats it offers. Beyond your standard trivia, you can create personality quizzes, swiper-style quizzes (similar to a Tinder interface), Facebook-style quizzes, and flip cards. They’ve added some nice touches like a timer feature and auto-scrolling between questions, plus about 40 different animation effects if you’re into that sort of thing. Just be careful not to go overboard with the animations – less is often more.

The customization options are solid but not overwhelming. You can adjust the basics like colors, fonts, and backgrounds to match your site’s look. The responsive design works well across different devices, and if you’re into social sharing, you’ll appreciate the customizable Facebook sharing features.

One potential drawback is the limited integration options. While it works fine with WordPress themes and plugins in general, don’t expect built-in connections to email marketing platforms or CRM systems.

6. Watu Quiz

If you’re looking for a quiz plugin primarily for educational or training purposes, Watu Quiz is worth considering. It’s not the most polished option out there, and it won’t wow you with fancy designs, but it handles the educational basics competently.

Setting up Watu Quiz is pretty straightforward and quite simplistic. Its interface is quite basic, but it gets the job done without much fuss.

What I find particularly noteworthy about Watu is its approach to quiz creation. You get the usual multiple-choice and single-choice options, but it’s the grading system and question pooling features that make it stand out. If you’re creating educational assessments or training materials, you’ll probably like how you can randomize questions and set up detailed grading systems. The ability to schedule quizzes for specific time periods is handy for classroom settings or time-sensitive assessments.

The design aspects are, well, let’s say functional rather than flashy. You can add images and media to your questions, and customize some basic elements like button text, but don’t expect sophisticated styling options. It’s clearly built with functionality in mind rather than aesthetics.

Integration-wise, Watu keeps it simple. There’s MailChimp integration through a bridge plugin, and you can set up social sharing for quiz results. They’ve also included MoolaMojo integration if you’re using virtual credit systems – a bit niche, but could be useful for certain educational scenarios.

7. HD Quiz

HD Quiz is a straightforward WordPress quiz plugin that focuses on simplicity and ease of use. The setup process is notably user-friendly, with both shortcodes and a Gutenberg block available for embedding quizzes anywhere on a WordPress site — using a page builder or the WordPress Block Editor.

The quiz-building features cover most basic needs effectively. You can create multiple-choice questions (both text and image-based), “select all that apply” questions, and text input questions. Some thoughtful features include the ability to reuse questions across different quizzes, add timers for timed assessments, and include explanations for incorrect answers. The question randomization and pagination options help manage longer quizzes more effectively.

On the design front, HD Quiz takes an intelligent approach by automatically inheriting theme fonts and styling, so all quizzes blend seamlessly with existing site design. While the free version offers basic styling options, those needing more control can opt for the HD Quiz Styler add-on. The plugin maintains good responsive design across different devices.

Integration options are fairly basic – there’s social sharing for Twitter and Facebook, and the plugin works well with various WordPress themes. However, users shouldn’t expect extensive marketing integrations or advanced data collection features.

My Top Pick for Best Quiz Funnel Software

Want to know which quiz funnel tool actually delivers on its promises? After building dozens of quizzes for lead generation and testing every feature available, Thrive Quiz Builder consistently outperforms the competition. Here’s why it’s my top pick:

First off, I love how it manages to be both powerful and easy to use. Look, I’ve wrestled with plenty of complicated quiz tools, but Thrive Quiz Builder just feels right. I was able to put together professional-looking lead generation quizzes without getting lost in complex settings, but there’s plenty of advanced features when you need them.

The lead generation features really won me over. I particularly appreciate how smoothly the opt-in forms fit into the quiz experience — it feels natural, not forced. And when it comes to connecting with email marketing platforms? Super reliable. No more crossing your fingers hoping leads actually made it to your email list!

Now, about the pricing – it’s not the cheapest option out there, but here’s the thing: you get what you need without constantly bumping into paywalls or “premium only” features. That’s refreshing in today’s world of endless upsells.

If you want a quiz funnel tool that you can start using right away but won’t outgrow as your marketing gets more sophisticated, Thrive Quiz Builder is your best bet. Give it a try – I think you’ll be pleasantly surprised at how capable it is without being overwhelming.

Best Quiz Funnel Software: Wrapping Up

We’ve covered quite a range of quiz builders here, from straightforward tools like HD Quiz to feature-rich platforms like Thrive Quiz Builder. There’s something for everyone.

Here’s the thing: finding the right tool really depends on your specific marketing goals, budget, and how you plan to use quizzes in your funnel. There’s no need to stress about finding the “perfect” platform immediately – it’s more important to find one that aligns with your marketing strategy.

My suggestion? Take advantage of those free trials and money-back guarantees. Most of these platforms let you test drive their features for at least 14 days. Build a test quiz, try out the lead capture features, and see how the analytics work for you.

Speaking of which, I keep coming back to Thrive Quiz Builder as my top recommendation. It strikes that perfect balance between marketing power and usability.

Ready to see for yourself? Check out Thrive Quiz Builder here.