How to Create a High Ticket Funnel in WordPress

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Want to create a high-ticket funnel in WordPress but not sure where to start? You’re not alone. When you’re selling premium services or high-end programs, the usual “landing page and buy button” approach just doesn’t cut it.

Your prospects need to trust you before investing thousands. They need to understand your value. And let’s be honest – you need to know they’re actually qualified to work with you before jumping on a call.

In this guide, we’ll show you how to build a funnel that does all of this automatically. No tech headaches, no complex integrations, just a straightforward system that turns your WordPress site into a client-generating machine.

What is a High Ticket Funnel and Does Your Business Need One?

Let’s talk about high-ticket funnels – what they are and why they might be exactly what your business needs right now.

Think of a high-ticket funnel as your digital sales system for premium offerings. Unlike regular funnels that might sell a $27 ebook or $97 course, these funnels are designed to convert prospects into buyers of services or products worth thousands of dollars. We’re talking consulting packages, high-end coaching, premium services, or exclusive programs.

A typical high-ticket funnel guides prospects through a journey: maybe they start by downloading your in-depth guide, then watch your educational content, receive personalized follow-ups based on their interests, and finally book a call when they’re ready to talk seriously about working together. The key? These funnels aren’t about quick decisions – they’re built to nurture relationships and build trust over time.

You Should Create a High Ticket Funnel If…

Before diving into building your funnel, let’s make sure it’s the right move for your business. High-ticket funnels aren’t for everyone – they work best for specific types of offers and sales processes that need a more sophisticated approach.

A high-ticket funnel might be perfect for you if:

You sell premium offers that need more than a quick “buy now” button – think consulting packages, high-end coaching, or products worth thousands
Your prospects need to trust your expertise before investing serious money
You want to qualify leads before they hit your calendar, saving time on sales calls
Your sales process relies on consultation calls or demos
Your offer needs some explaining before people are ready to buy

💡 Not selling high-ticket offers yet? No worries! A regular sales funnel might be a better fit for now. Check out our guide on creating a standard WordPress sales funnel to get started.

How to Build a High Ticket Sales Funnel That Converts

Ready to build your high-ticket funnel? You’ll need five core tools:

A landing page builder to create converting pages
Lead capture forms to collect prospect information
A qualification tool to segment your best leads
Scheduling software for booking sales calls
An email platform to nurture your prospects

Sound like a lot? It’s actually simpler than you might think. We’ll show you how to set everything up using WordPress and Thrive Suite.

Step 1: Download and Install Thrive Suite

Creating a high-ticket funnel is a different game than building a standard sales funnel. When you’re selling premium services or high-value products, every interaction matters more. Your prospects need to feel confident at each step, from their first touchpoint to booking that sales call. One disjointed experience or technical hiccup could cost you a five-figure sale.

This is why your tech stack matters so much. You need tools that work together seamlessly to create a smooth, professional journey for your prospects. Landing pages, opt-in forms, qualification quizzes, testimonial displays, and follow-up sequences – each piece needs to feel like part of a cohesive experience.

Now, you might think building this kind of sophisticated funnel requires investing in half a dozen expensive tools. But here’s the good news: Thrive Suite gives you everything you need in one WordPress plugin bundle.

Think of it as your complete funnel-building toolkit:

Thrive Architect lets you create stunning, professional pages without touching code
Thrive Quiz Builder helps identify your ideal prospects and filters out those who aren’t ready to invest
Thrive Leads turns casual visitors into leads across your entire site – all with just one form
Thrive Ovation displays social proof at the perfect moment to boost confidence in your offer
Thrive Ultimatum motivates action by showing prospects when your offer truly expires

And there are still several other tools to explore and use to improve your website.

With this toolkit, you get everything you need to get started the right way – and without spending thousands of dollars to get the job done.

Step 2: Create a Lead Magnet Landing Page with Thrive Architect

Your first task is building a landing page that offers something valuable to your potential clients.

And this is where Thrive Architect comes in.

Screenshot of Thrive Architect Sales Page

This is the landing page plugin you need to create pages that grab attention and convert curious website visitors into leads and customers.

The Thrive Themes team has fused years of marketing experience into the templates and design elements in this plugin to help you get solid results.

All you need to do is hop in and start designing.

Thrive Architect’s drag-and-drop editor makes the landing page creation process much easier — and more enjoyable! You can easily move around whole sections, or small design elements without compromising the rest of your page.

Thrive Architect in action

About the templates I mentioned earlier…

Starting from scratch can be intimidating. That’s why Thrive Architect offers a variety of templates designed to make your life much easier. Whether you’re creating a landing page for a digital product, physical product, service, or even a membership site, you’ll find templates that fit your needs. Using these templates can save you a ton of time. Instead of starting from scratch, you can pick a template that’s close to what you want and then tweak it to fit your needs

Landing page templates in Thrive Architect

Landing page template sets in Thrive Architect

Thrive Architect is full of features to help your funnel work better. Want to grab your visitors’ attention and keep them reading? Thrive Architect lets you add eye-catching buttons, countdown timers, progress bars, colorful content boxes and so much more to make your page stand out.

Building Your Landing Page: Let’s Walk Through the Process

First, open Thrive Architect and select ‘Create New Landing Page.’ You can either start from scratch or choose from their pre-built templates (which often saves time).

Your page needs three key elements:

A compelling headline that speaks directly to your ideal client’s needs
Clear description of what they’ll receive (your lead magnet)
A prominent sign-up form or button

When writing your page copy, focus on the specific value your lead magnet delivers. For example, instead of saying “Download our free guide,” try something like “Get our step-by-step blueprint for scaling your consulting business.” (For more copywriting tips, check out this handy guide).

Don’t forget to add social proof near your call-to-action. A few well-placed testimonials from previous clients can significantly boost your conversion rate. Even better if these testimonials specifically mention results related to your lead magnet’s topic.

Remember to keep your design clean and focused. While there is the temptation to add fancy elements and animations, stick to what guides visitors toward your sign-up form. Too many distractions can actually hurt your conversion rate (which you can learn more about here).

Step 3: Capture Leads Using Thrive Leads

Now that your landing page is ready, you’ll need a reliable way to collect your visitors’ information.

Thrive Architect’s landing page templates include a solid opt-in form, but if you want to get maximum results from your high ticket funnel, you’ll need to ramp up your lead generation strategy on your website.

A landing page is just one way to turn visitors into leads. But, what if you could add entry points to your funnel on the most relevant parts of your website – with one form?

Enter, Thrive Leads.

Expand Your Funnel’s Reach with a Thrive Leads Form

Thrive Leads works alongside your landing page to capture and organize leads effectively. While your landing page creates interest, Thrive Leads handles the technical side of converting that interest into leads.

And here’s why I’ve recommended it for creating your lead-gen forms:

1. Low learning curve: Most tech tools require a period of learning – especially if you aren’t a coder or web designer. But Thrive Leads provides a straightforward dashboard that helps you get the hang of the tool quickly.

2. Templates galore: My favorite part of this tool is its wide selection of form templates. The Thrive team has literally gone ahead of you and done all the work for you in terms of creating a conversion-focused opt-in form design. You just need to find a template that suits your preferences, customize it in the visual editor (which is quite easy to use, I might add) to turn it into the perfect lead magnet form.

3. Easy Targeting Functionality: This is where it goes from good to better. Often, your target audience will land on pages and posts that are related to your lead magnet. Now, the idea of manually embedding a form on every page is exhausting and you don’t have the time for that.

That’s where Thrive Leads comes in.

Display Settings in Thrive Leads

For a given form, you can program the display logic to show your forms sitewide, on specific posts and pages, or even exclude specific posts or pages.

For example, if you’re promoting a free fitness guide for women you can set up Thrive Leads to show the opt-in form on all your blog posts about women’s fitness. You might also want to display it on your “About” page where you talk about your expertise.

At the same time, you can keep it from appearing on posts about men’s fitness or kids’ nutrition. This way, you’re showing your lead magnet to people who are most likely to be interested in it – increasing your conversion chances.

Creating the Perfect Lead Magnet Form

As I mentioned earlier, Thrive Leads forms are built with conversion-focus in mind, but you can never go wrong with tweaking them here and there to make them better.

Make sure your form includes all these important features, to increase your opt-in chances:

A headline that grabs attention: Make it clear what you’re offering and why it matters. Think “Get More Clients with Our Free Guide” instead of just “Download Our eBook.”
A quick pitch: Tell folks what they’ll get and how it’ll help them. Keep it short and sweet – a sentence or two should do the trick.
Only the important form fields: Don’t ask for their life story. Stick to name and email. The less you ask, the more likely they are to sign up.
A standout CTA button: Make your “submit” button pop. Use colors that catch the eye and words that make people want to click. “Get My Free Guide” works better than plain old “Submit.”
A good visual: Add a picture of your lead magnet or a relevant image. It breaks up the text and gives people an idea of what they’re getting.

This is just the tip of the iceberg. For more info on how to create the best opt-in forms, check out this tutorial.

Step 4: Qualify Leads Using a Quiz with Thrive Quiz Builder

A high-ticket funnel works best when you’re talking to the right prospects.

But instead of hoping leads will self-qualify by reading your sales page or having awkward conversations about budget, you can use a quiz to identify your ideal clients in a way that feels natural and valuable to them.

And Thrive Quiz Builder is the perfect plugin to create an engaging quiz to segment your audience. You get templates, a drag-and-drop editor, and amazing reporting functionality to create top-quality quizzes and measure their performance.

Your quiz should help visitors understand where they stand while giving you insights about their situation.

For example, if you’re selling a business coaching program, your quiz could assess their current business stage, challenges, and growth goals. This helps them recognize gaps in their current approach while showing you whether they’re ready for your offer.

And you can learn how to set up an engaging quiz with this tutorial right here.

Let’s Talk Strategic Quiz Placement

You have several options for positioning your quiz, and you might want to use more than one:

Email Sequence: Send it to new leads after they’ve consumed your lead magnet
Dedicated Quiz Page: Create a standalone page and link to it from your main navigation
Blog Post Integration: Embed it within relevant blog content where readers are already engaged
Resource Section: Add it to your resources or tools page as a self-assessment option

The best placement often depends on your audience’s temperature. Cold traffic might need warming up with content first, while email subscribers who’ve already shown interest are often ready to engage with a quiz right away.

Step 5: Build a Nurture Sequence in Your Email Marketing Platform

The nurture sequence is where you develop a relationship with your leads and demonstrate your expertise.

This isn’t about aggressive selling – it’s about providing genuine value while helping prospects understand if your high-ticket offer aligns with their needs.

A well-structured nurture sequence guides leads through a journey of discovery. Each email should build upon the previous one, gradually painting a complete picture of how you can help them achieve their goals. The key is balancing educational content with gentle prompts toward taking the next step.

Here’s a framework for your email sequence:

Email 1: Welcome and deliver your lead magnet with a quick actionable tip

Email 2: Share your best case study that addresses a common pain point

Email 3: Provide a unique insight or strategy most competitors miss

Email 4: Present a client transformation story that highlights your approach

Email 5: Invite qualified leads to book a call while addressing main objections

Follow-up Emails (Days 7-14):

Send gentle reminders about booking a call
Share additional success stories
Address common objections through education
Provide extra value (like video tips or quick tutorials)

Create different sequences based on how leads interact with your emails. Someone who opens every email and clicks every link might be ready for a more direct invitation to book a call, while others might need more nurturing content.

Step 6: Create a Booking Page for Sales Calls

Here’s the moment of truth in your high-ticket funnel – when interested prospects decide to book a call with you. The good news? This step is surprisingly simple.

Just send prospects to your scheduling tool’s booking page (like Calendly or Book Like A Boss). Add a brief description of what they’ll get from the call, and you’re set. No need to overcomplicate what’s working for thousands of successful businesses.

Power-Up Your Booking Rate 💡

Want to make your booking page convert better? Check out our guide on writing CTAs that get clicked. You’ll find battle-tested phrases and psychology tricks that work especially well for high-ticket offers.

Bonus: Add a Personal Touch with AI Videos

According to Persuasion Nation, personalization can make a notable difference to your funnel’s effectiveness.

But let’s be real – creating personalized experiences for every potential client would eat up all your time… if you were doing it manually.

That’s where video plus AI comes in. Tools like HeyGen are changing the game, letting you add those personal touches that convert prospects into calls – without the endless hours of recording.

Think about the key moments in your funnel where a friendly face would make all the difference. Welcome new leads with a video that speaks to their specific interests. Walk them through their quiz results like you’re right there with them. Send a warm, personal message before sales calls that gets them excited to talk with you.

The best part? You’re not chained to your camera trying to get the perfect take. No more retakes, lighting setup, or “is my background professional enough?” worries. Just craft your message and let AI handle the delivery.

Your Next Step: Pricing Your High-Ticket Offer

Building a sophisticated funnel is just one part of the equation. The other? Making sure your offer is priced in a way that attracts your ideal clients and reflects the true value you deliver.

Many business owners struggle with pricing their premium services. Price too high, and you might scare away good prospects. Too low, and you’ll attract price shoppers who don’t value your expertise. Then there’s the question of payment plans, pricing tiers, and how to present your fees in a way that emphasizes value over cost.

Ready to nail down your pricing strategy? Our guide on pricing mistakes walks you through the common pitfalls that even experienced business owners make – and more importantly, how to avoid them. You’ll learn how to price your offer confidently, present your fees effectively, and structure your packages for maximum conversions.