How to Build a Life Coach Landing Page That Converts
As a life coach, your online presence is often the first handshake between you and potential clients – and just like in real life, first impressions matter.
Creating a landing page that converts doesn’t have to feel like rocket science, especially with WordPress in your corner. Whether you’re starting from scratch or giving your existing page a makeover, this guide will walk you through the essentials of building a landing page that speaks to your ideal clients and moves them to take action.
The best part? You don’t need to be a tech wizard or hire an expensive developer. With the right tools and approach, you can create a professional, engaging landing page that reflects your coaching style and connects with your audience.
Ready to create a landing page that works as hard as you do? Let’s dive in.
Creating Your Life Coach Landing Page in WordPress 📝
While helping other business owners build their brand online, I noticed something consistent among life coaches: they excel at creating breakthroughs for their clients but often struggle to truly show off their expertise on the web.
Maybe you’re in that spot right now, wondering how to create a page that captures your unique approach to coaching, or perhaps you’ve been putting it off because it seems too technical.
Here’s what I learned during those freelance years: creating an effective landing page isn’t about fancy features or complex designs. It’s about clearly communicating your value and making it easy for potential clients to take the next step.
That’s exactly what we’ll cover in this guide. I’ll show you how to use WordPress to create a landing page that reflects your coaching style and connects with your ideal clients. No technical overwhelm, no complicated coding — just practical steps to help you create a page that works.
How to Create a Great Landing Page (Step-By-Step)
After you’ve purchased a custom domain and set up WordPress, it’s time to build your first landing page.
(If you need recommendations on finding a hosting provider to set up your website, check out this guide.)
Now let’s get into the fun stuff: building a landing page for your business.
Step 1: Choose Your Landing Page Builder (We Use Thrive Architect)
When I first started creating landing pages, I wasted so much time with complicated builders that promised the world but left me frustrated. That’s exactly why I’m starting you off with Thrive Architect — it’s the best landing page builder and I wish someone had recommended to me years ago.
Thrive Architect makes page design easy – really easy. Saving you time in learning so you can focus on generating leads and sales for your business.
This plugin gives you access to hundreds of customizable templates to create stunning webpages that leave your audience going “Wow. I want to learn more about this business”.
Landing page template sets in Thrive Architect
Every page template was built with conversion generation in mind, so you’ll find all the crucial elements you need to guide your site visitors to buy or sign up.
Want to make changes to a template or build a page from scratch? No problem.
If you’re a life coach who doesn’t want to deal with the complexity of tech, this is the tool for you.
The Thrive Architect editor comes drag-and-drop
functionality and a large selection of pre-designed templates and elements you can easily add to your pages to create a custom landing page and truly reflect your vibe.
A selection of block templates from Thrive Architect
Like we said – easy building.
In terms of integrations, this plugin works seamlessly with most Google analytics plugins and the best SEO tools to help you track your metrics and optimize your content for search engines.
You can also connect your pages to your email marketing, eCommerce, and appointment booking tools in a few clicks.
Thrive Architect doesn’t have a free version, but this pro plugin offers a 30-day money back guarantee — allowing you to give this tool a try, risk-free.
Think of it as a free landing page builder trial.
You can buy Thrive Architect as an individual product or as a part of our WordPress plugin bundle, Thrive Suite.
Step 2: Create a New Page in WordPress
In the WordPress Dashboard, select the “+ New” button at the top of the page and select “Page”.
When taken to the next screen, name your page and select the bright green “Launch Thrive Architect” button.
Step 3: Select a New Landing Page Template
After you launch Thrive Architect, a menu will pop up with four options:
1. Normal Page
2. Blank Page with Header and Footer
3. Completely Blank Page
4. Pre-built Landing Pages
We recommend choosing the “Pre-built Landing Page” option.
In the Landing Page Library, browse through our template sets and select the one you like most.
For this tutorial, we’ll work with a sales page template. This one is from Hydrogen Smart, one of our smart landing page designs.
But there are a variety of other page templates you can choose to create your unique page.
Like Ommi for example:
Or Xpert, which was designed specifically for coaches like you!
Xpert Theme
You have a wide variety of pre-made templates to choose from — and that’s one of the great things about using a page builder like Thrive Architect for your landing pages.
Tip
Having great landing pages is one thing. But what does the rest of your website look like?
If you want to make your website as high-quality and professional as your landing page, I have the perfect guide for you. Check it out here.
Step 4: Customize Your Landing Page Template
Each of our landing page designs feature all the components you need to successfully promote your offer and compel your website visitors to take action.
These components include a:
Hero Section to create a great first impression…
… and encourage your audience to keep reading.
Add an attention-grabbing headline that immediately addresses your target audience’s pain point and use the supporting headline to briefly mention your solution the problem.
For your CTA button, avoid using generic prompts like “Click Here” or “Buy”. Use power phrases like “Sign Me Up”, “Tell Me More”, or “Join the VIPs” to compel your visitors to convert.
Also make sure that you use a high-quality visual for your hero image.
Features & Benefits Section to Show Off Your Life Coach Expertise
Use this section to paint a picture of how your product can make your potential client’s life better.
In your landing page copy, don’t just tell them what your product entails, describe how each feature will help improve your reader’s situation.
Pro tip
Copywriting can be tough — even for us experienced marketers! But here’s the thing: good copy boils down to a few basic principles that can easy be learned and practiced.
To learn them, take a look at this detailed guide.
About Section to Share Who You Are
The about section is your chance to build trust and connection with potential clients. While your entire landing page focuses on what you can do for them, this is where you briefly establish your credibility and humanity.
Keep it concise and relevant:
- Share your coaching journey and what led you here
- Highlight relevant certifications and experience
- Include specific achievements that matter to your clients
- Add a professional, approachable photo of yourself
Remember, this section isn’t your complete biography. Focus on details that show you understand your clients’ challenges and are qualified to help them overcome them. A well-crafted about section turns you from a stranger into a trusted guide.
Product Overview Sections to Provide More Details on Your Offer
Your product overview section is where you paint a clear picture of your coaching services. This isn’t just about listing what you offer – it’s about helping potential clients understand exactly what they’ll get and how you’ll help them achieve their goals.
For life coaches, this section should outline:
For example, if you offer a 12-week mindset coaching program, break down the journey: weekly video calls, worksheets, email support, and private community access. The clearer you make it, the easier it is for potential clients to say “yes, this is exactly what I need.”
Keep the language straightforward and benefits-focused. Remember, you’re not just selling coaching sessions – you’re offering a path to transformation that your ideal clients can easily envision themselves taking.
Social Proof to Build Trust
Social proof is a key component of a high-converting landing page. It helps you turn your visitors’ attention into trust.
Most of our landing page templates include a testimonial section, but if you want to add more we recommend placing them in the following places:
-
Above the fold, right after your hero section
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After the “Features/Benefits” section
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Underneath the “About Us” section
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Close to a call-to-action button
Call to Action Sections to Prompt Conversions
The goal of a good landing page is to get your audience to take a specific action.
If you have a primary service you offer, you should have a CTA section that prompts your site visitors to buy it.
Thrive Architect also provides conversion-focused design elements like pricing tables, countdown timers, and lead-generation forms.
Just click on your element of choice and drag-and-drop it onto your page template.
If you want to customize your page’s fonts, simply click the headline or body text you want to customize and find the font settings in the left sidebar.
Lastly, don’t forget to save your work regularly.
Pro tip
Your call-to-action (CTA) is where everything comes together — it’s the moment of truth where interested visitors become valuable leads or subscribers. Think of all the content above it as building momentum for this important moment.
Getting your CTA right can make or break your landing page’s success. That’s why we’ve put together two essential resources to help you nail this key element:
We have two great resources to help you get this part of your page right:
Step 5: Connect Your New Landing Page to an Email Marketing Service
If you’re offering a free consultation, worksheet, or newsletter signup on your landing page, you’ll want to connect your forms to an email marketing service. This lets you automatically collect and manage client information.
Thrive Architect works seamlessly with popular email platforms like ConvertKit, ActiveCampaign, and Drip. The setup process is straightforward:
You’ll need to connect your email service through API — and you only need to do this once.
Step 6: Test and Publish Your Landing Page
Once you’ve finished customizing your landing page, be sure to test it on different screens (desktop and mobile devices).
Hit “Publish” and start sharing links to your page through your mailing list, social media, and PPC ads if you have the budget for it.
We also recommend running regular A/B tests on your landing page, to ensure you’re presenting the most conversion-optimized version possible.
Next Steps: Getting Your Landing Page Seen
Creating your landing page is just the beginning. Now it’s time to connect it with potential coaching clients who need your services.
Start by sharing your page strategically on your social media platforms, using it as a destination for your email marketing efforts, and linking to it naturally from your blog posts and content. If you’re ready to invest in growth, consider targeted paid advertising on platforms where your ideal clients spend time.
Want to dive deeper? These resources will help you master the art of driving quality traffic:
Ready to Launch Your Coaching Landing Page?
You now have the building blocks to create a landing page that speaks to your ideal clients and helps grow your coaching practice. With Thrive Architect and WordPress, you can build a professional page that captures your unique value as a coach – no technical expertise required.
Whether you’re launching your first coaching package or revamping your existing services, your landing page will serve as a powerful tool to connect with potential clients and guide them toward working with you.
Ready to start building? Get Thrive Architect today and turn your landing page ideas into reality. Our drag-and-drop builder makes it simple to create pages that look great and convert.
Get started with Thrive Architect today.
